This project develops a Teaching Excellence Colleges & Universities (TECU) designation to advance societal impact by promoting equitable and high-quality college teaching. Building on 15 years of research and a large-scale observational study of over 700 courses, the initiative will establish TECU metrics, pilot evaluations at select institutions, and create a national network for innovation. The project’s advisory board, including academic leaders, prospective students, and families, ensures alignment with stakeholder needs. By fostering teaching cultures that enhance graduation rates, civic engagement, equity, and belonging, this actionable research empowers institutions to drive individual and societal progress.