The University of Delaware is strengthening research translation and cross-campus collaboration by implementing a unified Salesforce CRM system.
Using Salesforce Sales Cloud with minimal customization, the team created institution-wide project and account records, stage-gate tracking, dashboards, and integrated communications. A collaborative rollout included trainings, office hours, and user engagement incentives. Early results show improved coordination, operational efficiency, and clearer support for faculty innovators, with anticipated long-term gains in research translation, partnerships, and commercialization outcomes.